Data Tracking Plan

What is a tracking plan?

A tracking plan is a comprehensive document that serves as the primary source of truth for your organisation to comprehend which data you are tracking, where you are tracking it, and the reasons behind it. Typically, a tracking plan consists of columns for each value, as shown in the image above.

Tracking plan example - Core events

The events you should track depend on factors such as product design, business objectives, and target demographic. It is essential to monitor events that can help you find answers to questions about your customers, such as their behaviour, preferences, and demographics.

Project description

A tracking plan is a document or spreadsheet an organisation uses to standardise how it tracks data. It serves as a reference document and a project management tool. The primary purpose of a tracking plan is to align multiple teams around a single strategy for collecting customer data. This helps the organisation to have a consistent approach towards data collection.

Skills and deliverables

Data Governance - Data Tracking - Data Modelling - Data Analytics - Segment - Google Tag Manager